We get it, growing (your following on) a platform is not an easy task. People want to get from A to B, but sometimes, we just don’t know how much work it can take.
Defining your target audience is one of the most important parts of marketing. In turn, understanding both consumer behaviour and who to target is the essence of marketing. Most of the time, if a platform is not growing, you’re targeting the wrong people.
Yes, it is true; everyone is not going to love your product or ‘what you are selling’. Everyone has different tastes, preferences, and ideologies about how to live and/or what products or services we should be using, so we shouldn’t try and bundle people together. Additionally, sometimes, bad feedback is not necessarily because your product or service is bad. Sometimes it is merely people that person is not in your target market.
Online some businesses have everything going right for them except their target audience. You could have the greatest business in the world, but if you’re not trying to reach the right people, it can make it more challenging for yourself and the growth of your business.
(Source: Salesforce, 2020)
Some of the top marketers have a lot to say about it, but I really like the third quote (and point). The analogy of ‘deaf ears’ sums it up perfectly for me. You can be doing the best sales pitch you have ever done in your life. But, if they cannot hear you or it doesn’t compute, it ends up being a waste of time and energy (and subsequently costs you money). However, by re-defining your target audience and finding data (such as analytics and insights) that provide you with information about the best way to reach them, you will in-turn be communicating with the right people and create conversions. Then the people you’re talking to are going to be able to listen and ideally want to as well.
If you change up your audience and how you target them, it’s not going to be an immediate fix. Many factors come into play, like limited insights and resources. What I’m trying to say is, if you define your audience, it will help, and it will improve how streamlined your communication is with your audience. But it won’t fix everything.
Basically, growing a business is hard. One thing that makes it harder, talking, and trying to create conversions with the wrong people. Data, when used correctly, can give you critical insights into the people engaging with your business. So, pretty much, data is the bee’s knees as it gives you direction on who to target.
What can you do?
〰️ Use keywords that attract certain markets.
For example - say, if you want to reach Gen Z, running with words like ‘Hey Google’, song lyrics or relevant memes at that particular time that also aligns with your business will be beneficial.
〰️ Be active on platforms that will attract certain target markets
Example - as weirdly fabulous as Tik Tok is, if you want to reach middle-aged women, that is not the most prominent platform they use. You would want to be on a platform like Facebook.
Essentially, you want to put yourself in their shoes. You can even give them a name if you like. Growing a platform is not going to be simple, but if you actively try to reach your target market, it will make the process easier for yourself in the short and long term. Trust us; the process gets easier.
So there you have it. Another one (zero to hero blog) bites the dust.
Of course, if you want to know more about anything we’ve gone through, why not book in for a 1-on-1 consult? We’ll get you the info you need to go Zero to Hero and then some. Link to book in is here.
As always, if you have any questions about anything listed here or maybe you just want to organise a chinwag with us, contact us here.
Till next time, keep it hero (ain’t nobody got time for zero) 💥