Website Essentials

Updated: Jul 29, 2020

Creating a website for your small business is a fabulous idea to promote yourself and to add another contact touchpoint. However, ensuring it continues to perform and be a beneficial part of your business plan is then the hard part.

Your website needs to be as creative and innovative as your business. If all you need is a portfolio showcasing your own work then you have creative license to go crazy. However, if you’re in the construction industry for example there are tips and tricks so you can achieve the results you want.

In particular, if you’re website looks old or cluttered, this can have an impact on the number of people who contact your business. If your website looks like it hasn’t had adjustments made to it (out of date promotions or outdated colouring), it might be time to schedule some TLC.

Our suggestion? A clean and simple website is always a good option but we’ll get to that.

Now, all suggestions might not work for everyone because your clientele is the main indicator in the performance of your website and you know them best. Making changes and testing the performance is a good starting point to ensure you’re not overloading yourself, you are keeping customers interested and give you an indication of what works best for your business.

Websites are more accessible and easier to create than ever before. But, what should people do to optimise their website? Well, keep reading to unlock the answers you seek.

1. Design

I mentioned this first one a little earlier. A clean and simple website works for businesses from an array of industries. Customers will be courteous about which website they put their details into. So, making customers feel as comfortable and safe as possible is the best way to ensure success.

Check out this blog to see some of the top websites of 2020, how they were built, and what template they used.

2. ‘Thumb friendly’

Keeping an ear out for trends on the rise is important. In 2019, 52% of all website traffic took place on a mobile device. Using mobiles is a growing trend, but, is your website responsive to these users? Is your website mobile user friendly?

One of the main problems users may have with websites that have not been adapted is layout issues and overlapping navigation bars. So, they don’t have the user experience you might have hoped for when first creating the website.

If the platform you use doesn’t have a mobile editing version, if you make your web browser as skinny as possible, you will be able to edit the website accordingly.

3. Navigation bar

The main objective of a website is to keep people interested and on the page for as long as possible. Google uses this information and if people are spending a significant amount of time on a page, the algorithm will pick up on this and try to organically push it to more people. A clear navigation bar and various links will keep people seamlessly using your website and links highlighted. You might want to also consider a ‘bread crumb trail’. These are used to show a user how they ended up on a certain page.

Check this blog for more information about the correct use of breadcrumbs in web design.

4. Speed of your website

According to a Nielsen Norman Group study, 47% of consumers expect a webpage to load in 2 seconds, and 40% will close the tab if it takes longer than 3 seconds to load. Google also uses page speed when ranking websites.

What does this tell us? Slow speeds will impact the potential business.

How can you improve speeds? One of the main ways to improve speeds is optimising the images on your website. From changing the size of an image to compressing the file can all impact the overall speed of the page.

Another one is overloading a page with plugins. While you may love how it makes your website look, if it does not serve a purpose and positively impact the user experience, you might need to consider scrapping it.

5. The Google Algorithm

Just like social media, Google has an algorithm and updates a couple of times a year. Reading and understanding those changes or factors that impact the searchability of your website are things you should consider.

The five main factors that Google uses is

  1. Meaning of your query

  2. Relevance of webpages

  3. Quality of content

  4. Usability of webpages

  5. Context and settings

If you would like a blog post unpacking what everything means, let us know.

6. Security

Always remember to update your website and take suggestions from the hosting platform. Try to ensure the safety of your user’s information by staying on top of every update.

It’s also important to install the right SSL (Secure Socket Layer) certificates for your needs.

Telstra explains the purpose of the SSL perfectly.

“An SSL certificate authenticates your website’s identity, blocks hackers and is represented by a padlock icon, so visitors will know they’re in the right place and haven’t been taken to a fake website set up to scam them. SSL certificates also encrypt any data shared between you and your visitors, ensuring privacy on both ends of the conversation. This is especially important for e-commerce websites, where sensitive financial information is shared.”

If you are unsure, check with your hosting platform. Generally, websites like SquareSpace, Wix and Shopify will have one built into their templates.

So there you have it.

Another one (zero to hero blog) bites the dust.

Of course, if you want to know more about anything we’ve gone through, why not book in for a 1-on-1 consult? We’ll get you the info you need to go Zero to Hero and then some. Link to book in is here.

As always, if you have any questions about anything listed here or maybe you just want to organise a chinwag with us, contact us here.

Till next time, keep it hero (ain’t nobody got time for zero) 💥

Maddi 👊

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