If there is one thing I’m sure we can all agree on, it’s that this year has been an absolute whirlwind. Seriously, how is it almost 2021 already!? As we all know, it is quite literally almost impossible to predict what will be coming next, especially in the world of media where technology, trends and life as we know it seems to be changing overnight. This statement couldn’t be more true than when it comes to social media too.
If you want to stay ahead of the curve and stand out from the crowd, you need to plan out your social media strategies and watch out for trends that will convert visitors to followers.
Here are our social media trend predictions for 2021:
It’s no surprise that eCommerce is kind of a big deal right now.
Given this year events, it’s crucial for businesses (especially those in the retail sector) to not only have a physical space but also an online store that is easily accessible for their customers too.
This is why Facebook has taken the next step and launched ‘Shops’ – a feature that will help small businesses set up an online store that will be accessible to customers on both Facebook and Instagram.
This new feature is free, meaning that no matter the size or budget of the business, they will be able to bring their business online.
Facebook shops will be customisable, so owners can choose the look and feel of their store and showcase their brand exactly how they want to. It will also allow customers to directly message the store if they have any questions or queries.
Facebook will begin a phased rollout of this feature, starting with shops who use Instagram Profile Shops. There is currently no news on which regions/businesses or Counties will be able to access Shops first, but Facebook will let Page Managers know over time. Our prediction? It’ll be here before we know it
If Facebook gets this right, it could be a major shift in the eCommerce world, and possibly become the destination for most online purchases and then transactions! (We could continue on with our hypothetical ‘to-do’ Facebook has created but we will leave it there for now.)
Instagram Live Shopping
As we mentioned earlier, eCommerce is a big deal, and it’s only going to get bigger in the future.
With this in mind and given the current (albeit easing) social distancing restrictions and limitations, Instagram has introduced a new feature that will change the way we shop online.
Instagram Live Shopping allows brands and creators to sell their products during Instagram live broadcasts.
Products featured in the live broadcasts will appear at the bottom of the screen, and viewers simply tap on them to purchase.
Think of it as an interactive shopping channel – you get to showcase your products while educating your audience and viewers can easily shop featured products.
Instagram’s Shoppable Posts
If it hasn’t already become obvious, social media platforms are turning into an ultimate shopping experience for their users.
With Instagram’s new checkout feature, followers can now buy products directly from the post without ever having to leave the Instagram app. Game changer.
This trend is only set to grow in 2021, as Instagram continues to create and install shopping features that make it easier for customers to purchase products from their favourite brands and creators in just a few simple clicks.
Instagram Reels are one of the most exciting and creative trends to have been recently introduced to the platform.
The feature allows you to create 15 to 30-second videos with audio, text and special effects to share with your followers (and engage your wide audiences too).
Instagram has even created a dedicated spot for Reels at the top of the explore page as a way to push users to browse and create Reels. This is huge as it gives small brands and businesses the opportunity to be discovered by new audiences on a global platform.
If you want to produce engaging and creative content that showcases your personality and brand, then Reels are a great way to do so.
Inclusivity and Accessibility
There has been a positive shift happening on Instagram where brands and creators are putting in a conscious effort to diversify their posts and make them more accessible by adding subtitles and alternative text.
Diversifying the images you share on social media can help your audience to feel included, represented and create a sense of community.
And if you want to make your posts accessible to a wider audience, adding extra text to the post can help those who are visually impaired to consume your content.
These are just two of the first steps Instagram has taken towards creating a more accessible platform and we’re sure there will be more improvements to come.
Blatant, straight out plug, we’re SUPER excited to have found @ablefoods on IG who are big, ‘uge, massive on inclusivity.
Once upon a time, heavy editing and harsh filters were the trends to watch out for on Instagram, but now we can (gladly) say goodbye to those days.
With the rise of people demanding for brands and creators to become more authentic, honest, raw and vulnerable with the content that they post, we can expect to see a minimalistic edit adopted to their feeds.
Think natural filters, small amounts of editing and no unrealistic edits and expectations.
Showing authentic content will allow your brand to become more relatable to your audience and we’re totally here for it!
Stronger Stance on Social Causes
Consumers are becoming more aware of the way brands think, act and behave not only online and on face value but also their behind the scenes.
It’s no longer acceptable to sit back and be quiet about social movements, consumers only want to be associated with brands that support the causes they care about the most.
Supporting a social cause goes far beyond a single post and hashtag and it is not something that can be done overnight.
When done successfully, supporting a social cause is one of the best ways to show your brands ethics, value, ideals all while building an inclusive and supportive community amongst your followers.
Good, consistent storytelling is what gets people excited and cuts through the mediocre content posted online.
Does your profile image, highlight covers, posts and stories all work together to tell the story of your brand?
If not, it's time to switch things up and start to think about what story you want to convey to your followers.
After all, it's often brands that tell the most interesting stories that are the ones who build massive audiences.
The world has shifted this year. There is absolutely no doubt about it. The concurrent trends occurring offline and online are quickly becoming one of the most talked-about phenomenons of the world we live in. In all history. So, what side does your business want to be on?
PSST - if you want to know how you can implement these trends or you are wanting to level up your social media strategy in 2021, please reach out and book in here for a discovery call. During this 15-minute free chat, we will discuss what is necessary to get you from Zero to Hero.
See you next time