How to craft the perfect Instagram bio

Your Instagram bio may seem like a small part of your profile, but it's the first impression that people have of your business online. It's the heart of your profile and sets the stage for your brand presence. After all, you have only 150 words to introduce yourself, show what you offer and convince people they need to be following you.


So how on earth do you do that?


If you’re ready to learn how to craft the perfect Instagram bio that will convince people to click follow on your profile, we’ve got you covered by sharing our tips and tricks below.


Optimise Keywords

Using keywords in your Instagram bio is one of the easiest ways to get your purpose (and your WHY) across at first glance. This is about the values of your business, what exactly your business is offering, and brainstorm some keywords your ideal customers would be searching for. Doing so will allow you to connect with like-minded people, and show new followers to know exactly what the Six W’s of your business is - who, what, where, when, why and how (yes the sixth is a H).


Hint - You can use the name field on your profile to share your top targeted keyword to improve discoverability. For example, here at Greenery and Co we have used ‘Social Media & Marketing’ so if someone were to search this we would appear!


Show Personality to Personify Your Business

Your Instagram bio is like a business pitch - you have 150 characters to show what your business is all about, so make the most of it and add a little personality. Think about how you want to be perceived by your audience, the language and tone that will resonate with them the most. This is the time to show whatever it is that makes your business unique!


Hint - Adding personality can be as simple as adding a catchphrase, slogan or emojis that fit the personality of your business.


Add Contact Information

I think we can all agree how frustrating it is when you’re trying to get in contact with a company, but then having to go searching high and low for their contact information. You want to make it easy for existing (or potential) customers and clients to be able to reach you and adding your contact information to your bio is the best way to do that.


Hint - Switch to a Business Profile on Instagram so your contact details won’t take up any of your character space in your bio!


Show off your Creativity

Have some fun in your Instagram bio and show off your creativity - just because your Instagram is for your business, doesn’t mean it needs to be boring. This can be as simple as adding emojis to break up text-heavy sections or including a branded hashtag that will promote UGC (user-generated content).


Hint - Another easy way to spruce up your bio is to add line breaks so your bio is broken down into a list, bullet points, or smaller pieces of information that is easier for your followers to consume.


Include a link

Instagram only lets you add one link to your bio, so you want to use it well. This is where a strong CTA (call to action) becomes important. What is it that you want your followers to do? Do you want them to buy your products, download your ebook or book an appointment? Once you have that figured out, include a short and simple CTA that will encourage followers to click on the link.


Hint - The link is one of the most important traffic drivers on your profile, so make your CTA above your link stand out with emojis or capitals.


Your Instagram bio does really make all the difference to your page, and it's one of the most important tools for attracting followers and driving sales. Remember, the best Instagram bios showcase personality, promote your business and convince people to follow you, so carefully invest some time and thought into the process.


PSST - if you want to know more about sprucing up your Instagram, please reach out and book in here for a discovery call. During this 15-minute free chat, we will discuss what is necessary to get you from Zero to Hero.


Zoe, Team Greenery & Co


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