How does one create content for social media?

Wouldn’t you like to know ;)

Kidding, we’ll share our secrets.

Content and marketing go hand in hand as businesses flock to social media. Without content, you got nothing to post. While it is important to post photos, you should aim to create consistency and flow. One of the biggest questions we get asked is how do we create content, and how do you know what kinds of content to create. You already have more content then you realise.

Many people don’t have the time nor energy to spend yonks on creating the content. Content creation is a career path so let’s try and keep it simple. If you can save trends in your social media strategy, each week, the content will create itself. Users follow ‘Motivation Monday’ or ‘Throwback Thursday’, but we want to stand out. But, if a strategy drives the content, it will make the process a whole lot easier for yourself. The order in which you do everything, that’s up to you.

If you want (HINT: you do want) to have consistency, flow, and strategy-driven content, you need to plan your posts. Planning and strategy are 90% of the work.

Why is it important? Here are two stats for you:

  1. Content marketing brings in 3x as many leads as traditional marketing and costs 62% less.

  2. SMBs that use content marketing get 126% more leads than those that don’t.

Sounds lovely, doesn't it? Well, these three focuses should help you.

Below are three different focuses for your social media content.

1. Audience-focused

User-generated content is one of the simplest ways to create content because all you need to is share and tag the person. It also helps build the community - if you would like more information check out of last blog post :)

In summary, allowing users to see how your product and service are used helps showcase what you do and the popularity of it. But, if you don’t try to create a community that supports this kind of content, trying to get user-generated content will be extremely difficult.

Letting followers dictate your content is a double win. You get free content and people (generally) are excited to be featured on a business Instagram page. The cross-promotion between accounts also helps the algorithm. So, everyone wins.

2. Business-focused

From the good, the bad, and the ugly, share it all (well nearly). The main point of this is moving people from innocent bystanders to stakeholders. People are interested and feel invested in your business, will engage and help promote without really knowing it. Now, you’re not trying to trick people. You’re more trying to create content they will participate and boost the algorithm.

Sharing positive news and data are a fabulous way to celebrate the brand and community. Your success is also your community success. So, recognising them as part of your journey is one way to show appreciation. Studies also show that audiences respond well to this and take action (sharing or commenting).

On the other hand, showing the not so great times allow people to humanise the brand and potentially share their stories too. If you open a dialogue about what happened and how you overcame it, people will respond and engage. Who knows, you may also learn something from a follower.

3. Trend-focused

What’s going on in the world around you? Yes, at this present moment, there is more bad than good, but it is still vital to seem up to date. If there is a national holiday that is in line with your brand, celebrate it. If there is a topic trending that is in line with your brand, talk about it. You get the idea.

Some beautiful examples are:

From planning to strategy, this blog offered a few starting points for you. If you’re looking for tools to create the content, you’ll just have to wait and see.

P.s. Some great tools for sourcing include Unsplash, Canva, and Pinterest.


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